/* 405 Visibility. Hand written, one self-hosted face, no framework.
   The site's job is to reinforce a decision someone has already half made,
   so it is built to be verified rather than to persuade. */

@font-face{font-family:"Sora";src:url("/fonts/sora.woff2") format("woff2");
  font-weight:400 800;font-display:swap}

*{box-sizing:border-box}
:root{
  --paper:#FAF9F6; --paper-2:#F1EFE9; --card:#FFFFFF;
  --ink:#12211E; --body:#4B5A56; --faint:#5C6C67;
  --line:#E2DFD6; --line-2:#CFCBC0;
  --teal:#14544C; --teal-2:#1E7A6E; --teal-wash:#E6EFED;
  --warm:#C4622C; --warm-wash:#FBEDE4;
  --disp:"Sora",system-ui,-apple-system,"Segoe UI",sans-serif;
  --sans:system-ui,-apple-system,"Segoe UI",Roboto,Arial,sans-serif;
  --mono:ui-monospace,SFMono-Regular,Menlo,Consolas,monospace;
  --wrap:1140px;
  /* Spacing scale. Everything below is a multiple of 4, which is the grid both
     Apple and Material align to; the 8s are the common steps and 4/12/20 are
     the half steps. Do not invent values between them. */
  --s1:4px; --s2:8px; --s3:12px; --s4:16px; --s5:24px;
  --s6:32px; --s7:40px; --s8:48px; --s9:64px;
  /* Page gutter per breakpoint: 16 on a phone is the iOS and Material
     standard; a 24px gutter costs a 390px screen 12% of its width. */
  --gutter:16px; --ease:cubic-bezier(.16,1,.3,1);
}
/* A fixed, translated-off-screen drawer still counts toward the document scroll
   width, which gave a 675px-wide document on a 375px phone. overflow-x:clip
   contains it; hidden would work too but turns html into a scroll container
   and breaks the sticky header. */
html{overflow-x:clip}
/* Material calls these compact, medium and expanded. */
@media (min-width:600px){:root{--gutter:24px}}
@media (min-width:840px){:root{--gutter:32px}}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--sans);
  font-size:17px;line-height:1.62;overflow-x:hidden}
/* height:auto matters: without it the HTML height attribute is used as the
   real height and any aspect-ratio declared later is simply ignored. */
img{max-width:100%;height:auto;display:block}
a{color:inherit}
h1,h2,h3,h4{margin:0;font-family:var(--disp);line-height:1.08;letter-spacing:-.03em;
  font-weight:700;text-wrap:balance}
p{margin:0;text-wrap:pretty}
/* ol was never reset, so the browser default margin-block-end of 1em was
   leaking out of every .steps list as a stray 17px. Both list types now
   start from zero; every ol here is a counter list with its own styling. */
ul,ol{margin:0;padding:0}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 var(--gutter)}
.narrow{max-width:760px}
:focus-visible{outline:2px solid var(--teal);outline-offset:3px;border-radius:3px}
.tnum{font-family:var(--mono);font-variant-numeric:tabular-nums}

/* ---------------- header ---------------- */
.top{position:sticky;top:0;z-index:60;background:rgba(250,249,246,.92);
  backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.top__in{max-width:var(--wrap);margin:0 auto;padding:12px var(--gutter);display:flex;
  align-items:center;gap:20px}
/* The wordmark: 405 over letterspaced VISIBILITY, as the logo has always been. */
.brand{display:block;text-decoration:none;flex:none;line-height:1;padding:8px 0}
.brand__n{display:block;font-family:var(--disp);font-weight:800;font-size:1.42rem;
  letter-spacing:-.045em;color:var(--teal)}
.brand__w{display:block;font-size:.5625rem;font-weight:700;letter-spacing:.34em;
  text-transform:uppercase;color:var(--body);margin-top:1px;padding-left:.1em}
.nav{display:flex;gap:2px;margin-left:auto}
.nav a{padding:12px;border-radius:7px;text-decoration:none;font-size:.9375rem;
  font-weight:500;color:var(--body);transition:background .15s,color .15s}
.nav a:hover{background:var(--paper-2);color:var(--ink)}
.nav a[aria-current]{color:var(--teal);background:var(--teal-wash);font-weight:600}
.cta-sm{background:var(--teal);color:#fff;padding:12px 16px;border-radius:8px;
  font-weight:600;font-size:.9375rem;text-decoration:none;white-space:nowrap;
  transition:background .15s,transform .12s}
.cta-sm:hover{background:var(--teal-2)}
.cta-sm:active{transform:translateY(1px)}
.burger{display:none;background:none;border:0;padding:8px;cursor:pointer;margin-left:auto;min-width:44px;min-height:44px;align-items:center;justify-content:center}
.burger span{display:block;width:21px;height:2px;background:var(--ink);border-radius:2px;
  transition:transform .3s var(--ease),opacity .2s}
.burger span+span{margin-top:4px}
.burger[aria-expanded="true"] span:nth-child(1){transform:translateY(7px) rotate(45deg)}
.burger[aria-expanded="true"] span:nth-child(2){opacity:0}
.burger[aria-expanded="true"] span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}

/* ---------------- type scale ---------------- */
.h1{font-size:clamp(2.15rem,5vw,3.7rem)}
.h2{font-size:clamp(1.6rem,3.2vw,2.4rem)}
.h3{font-size:clamp(1.14rem,1.8vw,1.34rem)}
.lede{font-size:clamp(1.08rem,1.7vw,1.24rem);color:var(--body);margin-top:16px;max-width:56ch}
.lead{margin-top:12px;color:var(--body);max-width:62ch}
.eyebrow{font-family:var(--mono);font-size:.6875rem;letter-spacing:.17em;
  text-transform:uppercase;color:var(--teal);margin-bottom:12px;font-weight:600}

/* ---------------- sections ---------------- */
section{padding:clamp(48px,6.5vw,88px) 0}
.tint{background:var(--paper-2)}
.dark{background:var(--teal);color:#fff}
.dark .lead,.dark .lede{color:#C5DBD6}
.dark .eyebrow{color:#8FD3C4}

/* ---------------- hero ---------------- */
.hero{padding:clamp(40px,6vw,84px) 0 clamp(40px,5vw,64px);position:relative;overflow:hidden}
.hero__grid{display:grid;grid-template-columns:1.08fr .92fr;gap:clamp(28px,4.5vw,60px);align-items:center}
.hero__m{position:relative;border-radius:16px;overflow:hidden;
  box-shadow:0 30px 70px -40px rgba(18,33,30,.55)}
.hero__m img{width:100%;aspect-ratio:5/4;object-fit:cover}
.pill{display:inline-flex;align-items:center;gap:8px;background:var(--teal-wash);
  color:var(--teal);font-weight:600;font-size:.8125rem;padding:8px 16px;border-radius:99px;
  margin-bottom:20px}
.pill b{width:6px;height:6px;border-radius:50%;background:var(--teal-2)}
.btns{display:flex;flex-wrap:wrap;gap:12px;margin-top:28px}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;padding:16px 24px;
  border-radius:9px;font-weight:600;font-size:1.03rem;text-decoration:none;border:1.5px solid transparent;
  font-family:inherit;cursor:pointer;transition:background .15s,transform .12s,border-color .15s}
.btn--p{background:var(--teal);color:#fff}
.btn--p:hover{background:var(--teal-2)}
.btn--s{border-color:var(--line-2);color:var(--ink);background:var(--card)}
.btn--s:hover{border-color:var(--ink)}
.btn--w{background:#fff;color:var(--teal)}
.btn:active{transform:translateY(1px)}

/* ---------------- facts strip ---------------- */
.facts{display:grid;grid-template-columns:repeat(auto-fit,minmax(160px,1fr));
  border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.fact{padding:20px 24px;border-right:1px solid var(--line)}
.fact:last-child{border-right:0}
.fact b{display:block;font-family:var(--disp);font-size:1.5rem;font-weight:700;
  letter-spacing:-.03em;color:var(--teal)}
.fact span{display:block;margin-top:3px;font-size:.875rem;color:var(--body)}

/* ---------------- what we do ---------------- */
.two{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:36px}
.svc{background:var(--card);border:1px solid var(--line);border-radius:14px;padding:28px;
  transition:border-color .18s,transform .18s var(--ease),box-shadow .18s}
.svc:hover{border-color:var(--line-2);transform:translateY(-2px);
  box-shadow:0 16px 34px -24px rgba(18,33,30,.4)}
.svc__n{font-family:var(--mono);font-size:.75rem;color:var(--faint);letter-spacing:.1em}
.svc h3{margin:12px 0 12px}
.svc p{color:var(--body);font-size:.9688rem}
.svc ul{list-style:none;margin:16px 0 0;display:grid;gap:8px}
.svc li{display:grid;grid-template-columns:18px 1fr;gap:12px;font-size:.9375rem;color:var(--body)}
.svc li svg{color:var(--teal-2);margin-top:4px}
.tag{display:inline-block;margin-top:20px;font-family:var(--mono);font-size:.8125rem;
  color:var(--ink);background:var(--paper-2);padding:4px 12px;border-radius:6px}

/* ---------------- work ---------------- */
.work{display:grid;gap:28px;margin-top:36px}
.piece{background:var(--card);border:1px solid var(--line);border-radius:16px;
  display:grid;grid-template-columns:1.2fr .8fr;align-items:start;overflow:hidden}
/* Device frames sit in normal flow. The previous version absolutely positioned
   a 390x800 phone shot inside a clipping box, which cropped it to a sliver. */
.piece__shot{background:var(--paper-2);padding:28px;display:flex;
  align-items:center;border-right:1px solid var(--line)}
.frame-d{flex:1;min-width:0;border-radius:9px;overflow:hidden;background:#fff;
  box-shadow:0 18px 40px -22px rgba(18,33,30,.5);border:1px solid var(--line-2)}
.frame-d__bar{height:22px;background:var(--paper-2);border-bottom:1px solid var(--line);
  display:flex;align-items:center;gap:4px;padding:0 8px}
.frame-d__bar i{width:7px;height:7px;border-radius:50%;background:var(--line-2);display:block}
.frame-d img{width:100%;display:block}
.piece__b{padding:28px;align-self:center}
.piece__b h3{margin-bottom:8px}
.piece__b p{color:var(--body);font-size:.9688rem;margin-bottom:16px}
/* One grid for the whole list, not one per row. With a separate grid on each
   <li> every label column sized itself independently, so the values started
   at a different x on every line and the block read as ragged. */
.meta{list-style:none;display:grid;grid-template-columns:auto 1fr;gap:12px 12px;
  margin:0 0 20px;font-size:.875rem;align-items:baseline;color:var(--body)}
.meta li{display:contents}
.meta b{font-family:var(--mono);font-size:.75rem;letter-spacing:.06em;text-transform:uppercase;
  color:var(--faint)}

/* ---------------- proof ---------------- */
.rows{border-top:1px solid var(--line);margin-top:28px}
.row{display:grid;grid-template-columns:auto 1fr auto;gap:20px;align-items:baseline;
  padding:16px 0;border-bottom:1px solid var(--line)}
.row .k{font-family:var(--mono);font-size:.8125rem;color:var(--faint);min-width:5.5rem}
.row .v{font-weight:600}
.row .n{font-family:var(--mono);font-variant-numeric:tabular-nums;font-weight:700;color:var(--teal)}
.src{font-size:.8125rem;color:var(--faint);margin-top:16px}

/* ---------------- price ---------------- */
.price{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:36px}
.plan{background:var(--card);border:1px solid var(--line);border-radius:14px;padding:28px;
  display:flex;flex-direction:column}
.plan--hi{border-color:var(--teal);box-shadow:0 0 0 3px var(--teal-wash)}
.plan__t{font-family:var(--mono);font-size:.75rem;letter-spacing:.12em;text-transform:uppercase;
  color:var(--faint)}
.plan__p{font-family:var(--disp);font-size:2.4rem;font-weight:700;letter-spacing:-.04em;margin:12px 0 4px}
.plan__p small{font-size:.9375rem;font-weight:500;color:var(--body);letter-spacing:0}
.plan p{color:var(--body);font-size:.9375rem}
.plan ul{list-style:none;margin:20px 0;display:grid;gap:8px;flex:1}
.plan li{display:grid;grid-template-columns:18px 1fr;gap:12px;font-size:.9375rem;color:var(--body)}
.plan li svg{color:var(--teal-2);margin-top:4px}

/* ---------------- honest box ---------------- */
.honest{background:var(--warm-wash);border-left:3px solid var(--warm);padding:24px 24px;
  border-radius:0 12px 12px 0;margin-top:28px}
.honest h3{font-size:1.06rem;margin-bottom:8px}
.honest p{color:#6B4A34;font-size:.9688rem}
.honest p+p{margin-top:8px}

/* ---------------- who ---------------- */
.who{display:grid;grid-template-columns:1fr 1.1fr;gap:clamp(28px,4vw,52px);align-items:center}
/* 16/9 matches how these frames are actually shot. Forcing 4/3 cropped the
   sides off and zoomed the subject until it read as a mistake. */
.who img{border-radius:14px;width:100%;aspect-ratio:16/9;object-fit:cover;
  box-shadow:0 26px 60px -38px rgba(18,33,30,.6)}

/* ---------------- steps ---------------- */
.steps{display:grid;grid-template-columns:repeat(auto-fit,minmax(215px,1fr));gap:24px;
  margin-top:36px;counter-reset:s;list-style:none}
.step{counter-increment:s}
.step::before{content:counter(s);display:grid;place-items:center;width:32px;height:32px;
  border-radius:9px;background:var(--teal-wash);color:var(--teal);font-weight:700;
  font-family:var(--mono);font-size:.875rem;margin-bottom:12px}
.dark .step::before{background:rgba(255,255,255,.14);color:#fff}
.step h3{font-size:1.05rem;margin-bottom:8px}
.step p{color:var(--body);font-size:.9375rem}
.dark .step p{color:#C5DBD6}

/* ---------------- faq ---------------- */
.faq{margin-top:28px;border-top:1px solid var(--line)}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{padding:16px 40px 16px 0;font-weight:600;cursor:pointer;position:relative;
  list-style:none;font-size:1.02rem}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"";position:absolute;right:8px;top:50%;width:9px;height:9px;
  border-right:2px solid var(--teal);border-bottom:2px solid var(--teal);
  transform:translateY(-70%) rotate(45deg);transition:transform .25s var(--ease)}
.faq details[open] summary::after{transform:translateY(-30%) rotate(-135deg)}
.faq p{padding:0 0 20px;color:var(--body);max-width:68ch}

/* ---------------- contact ---------------- */
.contact{display:grid;grid-template-columns:1fr 1fr;gap:clamp(28px,4vw,52px);align-items:stretch}
.contact > div > .card-l{height:100%}
.ways{list-style:none;display:grid;gap:16px;margin-top:28px}
.ways li{background:rgba(255,255,255,.09);border-radius:11px;padding:16px 20px}
.ways b{display:block;font-size:.75rem;font-family:var(--mono);letter-spacing:.1em;
  text-transform:uppercase;opacity:.72;margin-bottom:4px}
.ways a{font-size:1.16rem;font-weight:600;text-decoration:none}
.ways a:hover{text-decoration:underline}

/* ---------------- footer ---------------- */
.foot{background:var(--ink);color:#9BAAA6;padding:44px 0 28px;font-size:.9375rem}
.foot__grid{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:32px}
.foot h4{color:#fff;font-size:.6875rem;letter-spacing:.14em;text-transform:uppercase;
  margin:0 0 12px;font-family:var(--mono)}
.foot a{text-decoration:none;transition:color .15s}
.foot a:hover{color:#fff}
.foot ul{list-style:none;display:grid;gap:1px}
/* Footer links were 20px tall, which is a small thing to hit on a phone.
   The padding grows the tap area without changing how the list reads. */
.foot ul a{display:inline-block;padding:8px 0}
/* The footer phone number is a call link, so it gets the same treatment. */
.foot p a{display:inline-block;padding:4px 0}
.foot__bar{margin-top:32px;padding-top:20px;border-top:1px solid #24352F;display:flex;
  flex-wrap:wrap;gap:12px;justify-content:space-between;font-size:.8125rem}

/* ---------------- reveal ---------------- */
/* Progressive enhancement: content is visible by default and only hidden
   once JS has confirmed it is running and can reveal it again. Hiding first
   and revealing with JS means a blank page whenever the script does not run. */
.js .rv{opacity:0;transform:translateY(14px)}
.js .rv.in{opacity:1;transform:none;transition:opacity .55s ease,transform .55s var(--ease)}
@media (prefers-reduced-motion:reduce){.js .rv{opacity:1;transform:none}}

@media (max-width:960px){
  .hero__grid,.two,.price,.who,.contact{grid-template-columns:1fr}
  .piece{grid-template-columns:1fr}
  .piece__shot{padding:20px;border-right:0;border-bottom:1px solid var(--line)}
  .who img{order:-1}
}
@media (max-width:820px){
  .burger{display:block}
  /* backdrop-filter makes .top the containing block for its fixed children,
     so the drawer was being sized to the 69px header instead of the viewport:
     a 92px white stub with the links spilling out over the page. The header is
     92% opaque anyway, so the blur is no loss at these widths. */
  .top{backdrop-filter:none}
  /* The drawer paints over the header, which hid the burger entirely: its
     open-state X animation was never visible and, worse, the only way to
     close the menu was to guess that tapping the dimmed area works. */
  .burger{position:relative;z-index:80}
  .nav{position:fixed;inset:0 0 0 auto;width:min(300px,84vw);background:var(--card);
    flex-direction:column;gap:4px;padding:76px 16px 16px;margin:0;transform:translateX(100%);
    transition:transform .32s var(--ease);box-shadow:-12px 0 34px rgba(0,0,0,.18);z-index:70;
    border-left:1px solid var(--line)}
  .nav.is-open{transform:none}
  .nav a{padding:12px 16px;font-size:1.03rem}
  .scrim{position:fixed;inset:0;background:rgba(18,33,30,.4);opacity:0;pointer-events:none;
    transition:opacity .3s;z-index:55}
  /* Below the header, not above it. The drawer and burger live inside
     header.top, whose own z-index makes a stacking context they cannot
     escape, so a scrim above 60 dimmed the open menu along with the page
     and swallowed every tap aimed at the close button. */
  .scrim.is-open{opacity:1;pointer-events:auto}
  .foot__grid{grid-template-columns:1fr 1fr}
}
@media (max-width:560px){
  body{font-size:16px}
  .facts{grid-template-columns:1fr 1fr}
  .fact{border-bottom:1px solid var(--line)}
  .fact:nth-child(2n){border-right:0}
  .btns .btn{flex:1 1 100%}
}

/* ---------------- spec list (replaces the broken three-column rows) ---------------- */
.spec{margin:32px 0 0;border-top:1px solid var(--line)}
.spec__i{display:grid;grid-template-columns:minmax(190px,.34fr) 1fr;gap:8px 28px;
  padding:16px 0;border-bottom:1px solid var(--line)}
.spec dt{font-family:var(--disp);font-weight:700;letter-spacing:-.02em;font-size:1.02rem}
.spec dd{margin:0;color:var(--body);font-size:.9688rem}
@media (max-width:640px){.spec__i{grid-template-columns:1fr;gap:4px}}

/* ---------------- listing before / after ---------------- */
.ba{margin-top:32px;border-top:2px solid var(--ink)}
.ba__h,.ba__r{display:grid;grid-template-columns:minmax(150px,.26fr) 1fr 1fr;
  gap:12px 24px;align-items:baseline;padding:12px 0;border-bottom:1px solid var(--line)}
.ba__h{font-family:var(--mono);font-size:.6875rem;letter-spacing:.13em;text-transform:uppercase;
  color:var(--faint);padding:12px 0;border-bottom:1px solid var(--line-2)}
.ba__h span:nth-child(3){color:var(--teal)}
.ba__k{font-weight:600;font-size:.9375rem}
.ba__b{color:#A2564A;font-size:.9375rem;font-weight:500}
.ba__a{color:var(--teal);font-size:.9375rem;font-weight:700}
.ba__n{grid-column:1/-1;font-size:.8438rem;color:var(--faint);margin-top:-2px}
@media (max-width:700px){
  .ba__h{display:none}
  .ba__r{grid-template-columns:1fr;gap:3px;padding:16px 0}
  .ba__b::before{content:"Before: ";color:var(--faint);font-weight:400}
  .ba__a::before{content:"After: ";color:var(--faint);font-weight:400}
}

/* ---------------- rank tracking ---------------- */
.track{margin-top:28px;background:var(--card);border:1px solid var(--line);border-radius:12px;
  overflow:hidden}
.track__h,.track__r{display:grid;grid-template-columns:1.5fr repeat(3,minmax(58px,.42fr)) minmax(80px,.55fr);
  gap:16px;align-items:center;padding:12px 20px}
.track__h{font-family:var(--mono);font-size:.6875rem;letter-spacing:.11em;text-transform:uppercase;
  color:var(--faint);background:var(--paper-2);border-bottom:1px solid var(--line)}
.track__r{border-bottom:1px solid var(--line);font-family:var(--mono);
  font-variant-numeric:tabular-nums;font-size:.9375rem}
.track__r:last-child{border-bottom:0}
.track__k{font-family:var(--sans);font-weight:600;font-size:.9375rem}
.track__m{font-weight:700;font-size:.8125rem;padding:3px 8px;border-radius:5px;
  justify-self:start;white-space:nowrap}
.track__m.up{background:var(--teal-wash);color:var(--teal)}
.track__m.dn{background:#F7E5E0;color:#A2402C}
@media (max-width:700px){
  /* Hiding the header row left five unlabelled numbers per business: a rank
     table with no dates on it says nothing. Keep the real table and let it
     scroll inside its own box with the headers still attached. */
  .track{overflow-x:auto;overflow-y:hidden;-webkit-overflow-scrolling:touch}
  .track__h,.track__r{min-width:470px;padding:12px 16px;gap:12px}
}

/* ---------------- assessment contents ---------------- */
.split-2{display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(28px,4vw,56px);align-items:start}
.toc{margin:28px 0 0;padding:0;list-style:none;counter-reset:t}
.toc li{counter-increment:t;display:grid;grid-template-columns:2rem 1fr;gap:12px;
  padding:12px 0;border-bottom:1px solid var(--line);font-size:.9688rem;color:var(--body)}
.toc li::before{content:counter(t,decimal-leading-zero);font-family:var(--mono);
  font-size:.75rem;color:var(--teal);padding-top:3px}
.shot{margin:28px 0 0;border:1px solid var(--line);border-radius:14px;overflow:hidden;
  background:var(--card)}
.shot img{width:100%;aspect-ratio:16/9;object-fit:cover}
/* Beside the thirteen-item list a 16/9 crop left a quarter of the column
   empty. The photo is a texture rather than a composed scene, so a taller
   crop costs nothing and the two sides now finish together. */
@media (min-width:961px){.split-2 .shot img{aspect-ratio:3/4}}
.shot figcaption{padding:16px 20px;font-size:.875rem;color:var(--body)}
@media (max-width:960px){.split-2{grid-template-columns:1fr}}
/* Thirteen items in a single column ran 788px tall against a 388px photo,
   which left 400px of empty column beside it. Two columns halves the list
   and the two sides finish at roughly the same place. Multi-column flows
   down-then-across, so the numbering still reads in order. */
@media (min-width:961px){
  .toc{columns:2;column-gap:32px}
  .toc li{break-inside:avoid}
}

/* ---------------- the two halves, home ---------------- */
.halves{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:32px}
.half{background:var(--card);border:1px solid var(--line);border-radius:14px;padding:28px;
  text-decoration:none;display:block;transition:border-color .18s,transform .18s var(--ease),box-shadow .18s}
.half:hover{border-color:var(--teal);transform:translateY(-2px);
  box-shadow:0 18px 38px -26px rgba(18,33,30,.45)}
.half__n{font-family:var(--mono);font-size:.75rem;color:var(--faint);letter-spacing:.1em}
.half h3{margin:12px 0 12px}
.half p{color:var(--body);font-size:.9688rem}
.half__more{display:inline-block;margin-top:16px;font-weight:600;font-size:.9375rem;color:var(--teal)}
.half__more::after{content:" →";transition:margin .18s}
.half:hover .half__more::after{margin-left:4px}
@media (max-width:800px){.halves{grid-template-columns:1fr}}

/* ---------------- the map pack, home ----------------
   The product demonstrated rather than described: the box that sits above
   everything else holds three businesses, and this shows what it looks like
   from outside it. Names are invented, deliberately. */
.pack{max-width:660px;margin:36px auto 0;background:var(--card);
  border:1px solid var(--line);border-radius:16px;padding:20px 20px 20px;
  box-shadow:0 24px 60px -40px rgba(18,33,30,.5)}
.pack__bar{display:flex;align-items:center;gap:12px;background:var(--paper-2);
  border:1px solid var(--line);border-radius:999px;padding:12px 16px;
  font-size:.9375rem;color:var(--body)}
.pack__mag{width:15px;height:15px;flex:none;border:2px solid var(--faint);
  border-radius:50%;position:relative}
.pack__mag::after{content:"";position:absolute;right:-5px;bottom:-4px;width:7px;height:2px;
  background:var(--faint);transform:rotate(45deg);border-radius:2px}
.pack__list{list-style:none;margin:16px 0 0;display:grid;gap:2px}
.pack__r,.pack__you{display:grid;grid-template-columns:30px 1fr;gap:16px;
  align-items:center;padding:12px 12px;border-radius:10px}
.pack__r{background:var(--teal-wash)}
.pack__p{font-family:var(--mono);font-size:.9375rem;font-weight:700;color:var(--teal);
  background:var(--card);border-radius:8px;text-align:center;padding:4px 0;
  border:1px solid rgba(20,84,76,.16)}
.pack__b{display:grid;gap:2px;min-width:0}
.pack__b b{font-size:1rem;letter-spacing:-.01em}
.pack__b span{font-size:.8125rem;color:var(--body)}
/* flex rather than absolute halves: the rule then sizes itself to whatever
   the label happens to be, instead of running underneath it. */
.pack__cut{display:flex;align-items:center;gap:16px;margin:20px 2px;font-family:var(--mono);
  font-size:.6875rem;letter-spacing:.13em;text-transform:uppercase;color:var(--faint);
  text-align:center}
.pack__cut::before,.pack__cut::after{content:"";flex:1 1 20px;border-top:1px dashed var(--line-2)}
.pack__you{background:var(--warm-wash);border:1px solid rgba(196,98,44,.22)}
.pack__you .pack__p{color:var(--warm);border-color:rgba(196,98,44,.24)}
@media (max-width:560px){
  /* The label wraps to two lines at this width, which left the two flexed
     rules as dashed stubs floating either side of it. One full-width rule
     with the label beneath it reads as deliberate instead of broken. */
  .pack__cut{display:block;margin:16px 0;padding-top:12px;
    border-top:1px dashed var(--line-2);font-size:.625rem;line-height:1.55}
  .pack__cut::before,.pack__cut::after{content:none}
}

/* the read-on link at the foot of a service card */
/* A border-bottom detaches from the text as soon as the box grows, so the
   underline is drawn with text-decoration instead: it tracks the text, which
   leaves the padding free to carry a 44px tap height. */
.svc__more{display:inline-block;margin-top:8px;padding:12px 0;font-size:.875rem;
  font-weight:600;color:var(--teal);text-decoration:underline;
  text-decoration-color:rgba(20,84,76,.35);text-decoration-thickness:1px;
  text-underline-offset:3px;transition:text-decoration-color .18s}
.svc:hover .svc__more{text-decoration-color:var(--teal)}

/* ---------------- three across, and the photo band ---------------- */
.price--3{grid-template-columns:repeat(3,1fr)}
.price--3 .plan{padding:28px 24px}
.price--3 .plan__p{font-size:2.1rem}

/* A picture beside an argument. Used where a page would otherwise be a
   wall of cards: the image carries the weight the third card was faking. */
.band{display:grid;grid-template-columns:1fr 1fr;gap:clamp(28px,4vw,56px);align-items:center}
.band__m img{border-radius:14px;box-shadow:0 26px 60px -38px rgba(18,33,30,.6)}
.band .h2{margin:12px 0 16px}
.nots{list-style:none;margin:20px 0 0;display:grid;gap:12px}
.nots li{display:grid;grid-template-columns:18px 1fr;gap:12px;font-size:.9375rem;color:var(--body)}
.nots li svg{color:var(--teal-2);margin-top:4px}
@media (max-width:900px){
  .price--3{grid-template-columns:1fr}
  .band{grid-template-columns:1fr}
  .band__m{order:-1}
}

/* ---------------- the wide figure ----------------
   A breather between two card sections. Deliberately not a card: no border,
   no background, just the picture and a line under it. */
.figw{padding-top:0}
.figw figure{margin:0}
.figw img{width:100%;border-radius:16px;
  box-shadow:0 30px 70px -44px rgba(18,33,30,.65)}
.figw figcaption{max-width:640px;margin:20px auto 0;text-align:center;
  font-family:var(--disp);font-size:clamp(1.05rem,1.7vw,1.32rem);line-height:1.4;
  letter-spacing:-.02em;color:var(--ink);text-wrap:balance}

/* ---------------- a light card sitting inside a dark section ----------------
   The .dark overrides below are written for text on teal. Inside a white
   card they produced pale grey on white and a white counter on white, which
   is invisible rather than subtle. Anything light-on-dark has to be undone
   explicitly here. */
.card-l{background:var(--card);color:var(--ink);border-radius:14px;padding:28px}
.dark .card-l .step p{color:var(--body)}
.dark .card-l .step::before{background:var(--teal-wash);color:var(--teal)}
.dark .card-l .lead,.dark .card-l .lede{color:var(--body)}
.dark .card-l .eyebrow{color:var(--teal)}
.dark .card-l a{color:var(--teal)}

/* ---------------- the tells, and the legal clauses ----------------
   Both of these shipped with markup and no rules at all, so they rendered as
   bare stacked divs: every heading jammed straight against the paragraph
   above it with no separation. Same shape, so they share a treatment. */
.tells{margin-top:32px;border-top:1px solid var(--line-2)}
.tell{padding:24px 0;border-bottom:1px solid var(--line)}
.tell h3{font-size:1.06rem;margin-bottom:8px}
.tell p{color:var(--body);font-size:.9688rem}
.tell p+p{margin-top:12px}

.clause{padding:28px 0;border-bottom:1px solid var(--line)}
.clause:last-child{border-bottom:0}
.clause h2{font-size:clamp(1.14rem,2vw,1.36rem);margin-bottom:12px}
.clause p{color:var(--body);font-size:.9688rem}
.clause p+p{margin-top:12px}

/* The card stretches to match the taller column beside it, so the steps take
   the slack and a closing line anchors the bottom. Stretching alone just moved
   the empty space from outside the card to inside it. */
.card-l{display:flex;flex-direction:column}
.card-l .steps{flex:1;justify-content:space-evenly}
.card-l__end{margin-top:20px;padding-top:20px;border-top:1px solid var(--line);
  color:var(--body);font-size:.9063rem}

/* ---------------- the mobile call bar ----------------
   Both client demos carry one of these and this site did not, which is the
   wrong way round: the audience is a tradesperson on a phone, and the whole
   point of the site is to make a phone ring. Hidden entirely on desktop,
   where the header already holds a visible number. */
.mcall{display:none}
@media (max-width:620px){
  body{padding-bottom:60px}
  .mcall{display:flex;position:fixed;left:0;right:0;bottom:0;z-index:80;
    background:var(--teal);color:#fff;font-weight:600;font-size:1.05rem;
    padding:16px;justify-content:center;gap:8px;text-decoration:none;
    box-shadow:0 -3px 16px rgba(18,33,30,.22)}
  .mcall:active{background:var(--teal-2)}
}

/* The demo cards showed a picture of each site and gave you no way to reach it.
   Same treatment as the service-card links: the underline is drawn with
   text-decoration so the padding can carry a 44px tap height. */
.piece__link{display:inline-block;margin-top:16px;padding:12px 0;font-size:.875rem;
  font-weight:600;color:var(--teal);text-decoration:underline;
  text-decoration-color:rgba(20,84,76,.35);text-decoration-thickness:1px;
  text-underline-offset:3px;transition:text-decoration-color .18s}
.piece:hover .piece__link,.piece__link:hover{text-decoration-color:var(--teal)}