Work | 405 Visibility

A listing, before and after.

This is the part almost nobody sees. Every field below is one Google actually reads when it decides who to show. A composite of the faults I genuinely find, and what they look like once they are fixed.

FieldAs I find itAfter month one

Primary category Contractor Electrician The one field that decides which searches you can appear in at all

Secondary categories None 6 Almost nobody sets these, and they cost nothing

Services listed None 14 Written out one by one rather than left blank

Service area 1 town 5 towns The places you actually drive to

Hours Disagree with the site Match everywhere Including holiday hours, which is what the open now filter reads

Photos 4, none recent 31, dated Count and recency both count

Website link Template subdomain Own domain A subdomain builds authority for somebody else

Duplicate listings 2 found Removed They were splitting your reviews between them

Questions section Unanswered Answered Anyone can answer these, including a competitor

Nine of roughly thirty fields. The written assessment covers all of them.

What the monthly tracking looks like.

Ten searches, re-run every month, and written down before I touch anything. Below is a real week I recorded in Yukon this August.

Business22 Aug25 Aug26 AugMove

Roofing company A4th6th3rd up 1

Roofing company B9th—5th up 4

Roofing company C7th—4th up 3

Electrician D15th15th9th up 6

Electrician E7th7th18th down 11

Read this before you read anything into it

These are positions I observed, not results I produced. I was not working on any of these businesses. I am showing you the report because the movement itself is the point: one of them fell eleven places in a single day without touching a thing.

That is why this is monthly work rather than a one-off fix, and it is why I write down where you started. Otherwise neither of us can tell what actually changed.

And the written assessment.

The $300 document. Thirteen sections, and it is yours to keep whether you carry on with me or not.

Where you stand across ten real searches

Your Google listing, field by field

Reviews, count and recency, against the three above you

Your website: service pages, town pages, matching details

Everywhere else you are listed, and every place they disagree

Who links to you, and who links to the people above you

Whether the AI answers name you, and what they read to decide

Your three closest competitors, compared line by line

Whether anyone above you is breaking Google's rules

What I would do in the first 30 days

Then 60, then 90

What I could not see from outside, stated plainly

What you can do yourself tonight, for nothing

Sites built to make a phone ring.

Both are demonstration builds for businesses that do not exist. I would rather show you something I can talk about honestly than borrow a real client's site.

Sutton Electric — Yukon

An electrician. Dark full bleed hero, six services, four towns, and a permanent call button on mobile because a homeowner with a fault is on a phone.

Pages17, a page per service and per town
SchemaElectrician, hours, service catalogue, FAQ
WeightUnder 1MB with every photograph
WarrantyPublished by job type, not one vague line

Open the Sutton Electric site

Chisholm Roofing — Edmond

A roofer, built around hail and insurance claims because that is what roofing in Oklahoma actually is. Its own layout language, not the first site recoloured.

AngleSeparating a local roofer from storm chasers
TrustGAF and Owens Corning certifications above the fold
CopySays plainly that waiving a deductible is fraud
DesignDifferent hero, typeface, cards and section order

Open the Chisholm Roofing site

The parts most trade sites are missing.

A page per service

Six services means six pages, not one list. It is the single most common gap I find.

A page per town

Each one written differently. Four identical pages with the town swapped is worse than none.

Details that match the listing

Name, phone and address, character for character. Where they disagree, Google trusts all of them less.

Real schema

So hours, services and reviews can show in the result itself.

A form that actually sends

Tested. A surprising number do not.

Speed

No frameworks and no web font sprawl. Under a second on a phone on bad signal.

Two kinds of work, shown properly.